He was born in Monterrey, Mexico, and developed a passion for architecture and design influenced by his father, a renowned architect. He is one of the founding partners of Anagrama. Padilla leads the artistic and creative direction of each project—from branding and web to architecture.

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Anagrama is an international firm specializing in brand development, architecture, and software, with offices in Monterrey and Mexico City. Their clients span various industries across the globe. Anagrama’s work has received numerous awards and was named Studio of the Year at the Latin American Design Awards.

She is a type and product designer based in San Francisco, California, currently working as Art Director at Kettle (on-site Apple).

She finds my creative spark in optimizing and crafting systems, particularly in design automation. Working with letters is more than a passion for her; it's the lens through which she understands design and technology.

In her perspective, Type is the perfect space where code and design converge, shaping my work philosophy and guiding me through the automation process in my projects.

During her career, She won the SOTA Catalyst Award in 2018, a recognition for type designers 25 and under with notable achievements. With the project See Words from the University of Cincinnati, they also received a Print Design Award and an AIGA Award. She have had the privilege of sharing her work at typography and product design forums like TypeCon, DesignMatters, ATypI (Association Typographique Internationale), TypeLab@Typographics, IxDA (Interaction Design Association), Letrástica, and TMX.

Based in Mexico City, is currently a Founding Partner and Creative Managing Director at Brand Atlas. Daniela Garza brings experience from previous roles at Brand Atlas, Bestia Durmiente, Centro and Anagrama.com.  With a robust skill set that includes Graphic Design, Art Direction, Branding, Art, Project Management and more. 

Daniela Garza was the creative director of Anagrama, a design studio specialized in branding, architecture and software development, and whose work in packaging, especially, has transcended borders. It has two offices, in Monterrey and in Mexico City, from where they work for brands from various industries throughout the planet. In addition, Daniela was also in charge of organizing the entire Anagrama team, as well as managing and monitoring each of the projects in the agency. 

At the age of 22, he co-founded his first design studio, which contributed to elevating the local creative scene and eventually evolved into one of the leading creative consultancies in Mexico affiliated with the global collective TBWA, and began operations in Austin, Texas in 2024. With over 25 years of experience and more than 1,000 brands created, Gerardo's creative work has been recognized by international press such as Fast Company, Monocle, People to Watch 2020 by GD:USA, TEDx, and SXSW. Gerardo explores the convergence of empathy, simplicity, and beauty for international brands such as McDonald's, Gatorade, BudLight, Harley Davidson, GNC, and Netflix.