Pixki

The project explores the challenges faced by contemporary Mexican cinema in terms of perception, dissemination and consumption, particularly among the Monterrey-based Generation Z. Although this cinema has a rich cultural and artistic tradition, it faces challenges such as a preference for foreign cinema, a lack of effective promotion and prejudices associated with its quality and subject matter. The overall objective is to develop a digital space that motivates this generation to consume Mexican cinema available on online platforms. To achieve this, Pixki was developed, a digital platform that personally recommends contemporary Mexican films to users, through a system of film buff personalities, created especially for the platform, in which a questionnaire is applied that investigates their consumption habits and preferences regarding cinema.